Cover story · Lead generation
How roofing companies get booked estimates without buying shared leads
The system roofers use to fill the calendar with booked estimates: exclusive leads, calling in minutes, qualifying on the first call and confirming every job.
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By the numbers
The first few minutes decide most leads.
7x
Companies that tried to reach a web lead within an hour were nearly 7 times as likely to qualify it as companies that waited longer.
Harvard Business Review, 2011100x
The odds of reaching a lead were about 100 times higher when it was called within 5 minutes instead of 30.
Lead Response Management Study, 200742 hrs
The average time the companies studied took to respond to a web lead. Almost a quarter never responded at all.
Harvard Business Review, 2011The playbook
Six steps from lead to booked estimate
Most roofing companies don't have a lead problem. They lose estimates between the form and the driveway.
- 1Get leads that are only yoursShared leads turn every homeowner into a race. Exclusive leads cost more per lead and usually less per signed job.Read the guide
- 2Run ads under your own nameHomeowners who responded to your company recognize you when you call. One simple campaign beats five small ones.Read the guide
- 3Call within 5 minutesThe odds of reaching a lead fall fast after the first few minutes. Speed is one of the cheapest fixes in any roofing business.Read the guide
- 4Qualify on the first callOwner, roof, timeline, decision-makers and service area. Five questions screen out most wasted trips.Read the guide
- 5Book it and confirm itA specific time within a day or two, a confirmation text right away and reminders before the visit.Read the guide
- 6Judge every source by cost per jobCost per lead is what vendors quote. Cost per signed job is what your business runs on.Read the guide
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From the publisher
Published by Roof Calendar. We book estimates for roofers, so we write about what books them.
When a guide mentions Roof Calendar, it's our company, and we say so. Everything else is written to be useful whether you ever work with us or not.